Toys and characters
Playnova
A play brand built for markets beyond the festival calendar, and beyond India. Water guns first, then bubble and dart play, with original characters and stories developed alongside the products.
Categories
- Water guns
- Bubble play
- Dart play
Roadmap
Building a play brand for markets beyond the festival
Playnova exists so the group has a brand that travels. It starts from the same moulding capability that has made water gadgets for decades, and grows into categories that sell all year and into markets where the group’s festival brands do not reach. This is a deliberate long build, not a launch.
Now
Water guns
Shipping, on the same moulding lines and quality process as the rest of the group's plastics.
Next
Bubble play
Bubble guns and machines, extending the range past the festival calendar.
Then
Dart play and beyond
Dart blasters and wider outdoor play, aimed at year-round retail.
In parallel
Characters and stories
Original characters developed alongside the products, and stories for children built around them.